Planning a sale with Campaign Mode

Campaign Mode is for the weeks before a sale. You create a campaign with a start and end date, add the products you will discount and the price you intend to run for each — and MarketPulse tells you whether the plan is sane. It never changes a price itself; you apply the prices in your store.

Dates

Presets exist only for dates that follow a fixed rule: 11.11, 12.12, and Black Friday through Cyber Monday. Eid, Ramadan and other dates that move with a calendar are entered by you — we do not hard-code them.

What each planned price is checked against

• Break-even (needs your fee profile and a cost price) — a price below it is marked Loses money.
• Your usual price — the median of your own prices over the last 90 days. A “campaign” price at or above it is not really a discount, and is flagged.
• The cheapest competitor today — a planned price still above it is noted.
• The size of the drop — a fall of 70% or more from the current price is flagged, because marketplaces may hold very large changes for review.

Reminders and results

Seven days and one day before the start, MarketPulse notifies you in the dashboard and by email, including how many planned prices lose money. After the campaign has started, and once you have imported your sales CSV, the campaign page compares units sold during it with an equally long period just before it. That shows what happened; it is not proof of why.

Registration deadlines for marketplace campaigns usually close well before the sale — the reminders are meant to leave you time for that. See Campaign Mode.