Understanding your market position report

Instead of comparing your price against each tracked competitor one listing at a time, the market position view rolls every tracked competitor across your whole catalog into one picture: are you running above, at, or below the market, and by how much?

Currency-converted, so the comparison is fair

Competitor prices tracked in a different currency than your own are converted before being compared, so a catalog with a mix of local and international competitors still produces a meaningful, apples-to-apples position — not a distorted one from mixing currencies directly.

Two ad-spend flags, computed from real gap thresholds

On your dashboard overview, two lists highlight specific products worth a second look for ad spend decisions:

• Basket-openers — products priced within about 2% of your lowest tracked competitor and still carrying a positive margin. These are good candidates to lean into with ad spend — you’re already competitive on price without sacrificing margin.
• Overpriced — products priced 20% or more above your lowest tracked competitor. These are candidates to pull ad spend from, since you’re unlikely to win the sale on price alone regardless of how much you spend getting the click.

Products without a set cost price are left out of the basket-opener list specifically, since margin can’t be judged without knowing cost — MarketPulse never estimates a margin it can’t actually calculate.

See Market Position & Reporting for the feature overview.